You have a natural health product and want to grow your market. You are looking to reduce your costs on manufacturing and raw materials. You are interested in export but not sure where to start. You want to increase Amazon sales without spending all your time on Amazon. You need more. That’s where I can help.
Helping you navigate the Natural Health Market
I’m Farid. Marketer, Strategist, Negotiator and Deal Maker
With over 28 years experience in the Natural Health Product industry, a successful nutraceutical manufacturing business, an established a nutraceutical distribution company selling both traditional retail and online, means when it comes to nutraceuticals, I’ve done it. All of it.
Whether you are completely new to the Natural Health Product business or you’ve been here a while but haven’t achieved your growth goals – I can help.
SERVICES
Seller Accounts, Listing advice, Copy & Design, Ad Strategy, PPC Management
Amazon
Ingredients, Manufacturing, Packaging. I am thoroughly familiar with the Canadian manufacturing landscape, having established excellent relationships with manufacturers of tablets, capsules, soft gels, tinctures, creams, and powders. There is not a product or ingredient I cannot source.
A to Z Sourcing
I can perform an extensive audit of your overhead and operating costs and make recommendations to reduce expenses and increase margins.
Overhead Audit & Recommendations
Connect you to the right people from compliance consultants to wholesale distributors and brokers.
Brokers & Distributors:
From pricing recommendations to marketing and POP materials, I can provide brand guidance and marketing results.
Bricks & Mortar Strategy
Due to a familiarity with regulatory compliance and pre-market product approvals, plus a thorough understanding of logistics and customs clearing, I have successfully registered products and built significant business in difficult jurisdictions. I have also developed relationships with several freight forwarding companies, enabling smooth and cost effective shipment of products to overseas locations.
Export Consulting
From a strategic and unified approach to packaging, presentation, messaging and marketing I will transform your nutraceutical product into a trusted nutraceutical brand.
Brand Marketing
Bring me in to solve a problem or optimize a process. I will do some initial investigation, create a scope of work, quote and timeline.
Project Work
Farid and I have known each other well over a decade now and have worked together on different projects over this time. I have had the opportunity to see first-hand Farid's skills, and there are a lot. He was successful launching Allimax for us into Loblaws many years ago and stepped in as a fractional leader at CLM - working with our suppliers, our contracts, operations and implementing modern digital solutions. He does this in a detailed, precise and strategic manner. He moves quickly and effectively and is a pleasure to work with.”
Kate Maguire
President of CLM Health
Marketer, Strategist, Negotiator and Deal Maker
ABOUT
Natural products seem to be in my genes. Co-founding Nutravite in 1994 with my dad, Sam Ibrahim, a German educated pharmacist, I built the company from start-up to Canada’s fastest growing natural health products brand from the 90s to mid 2000’s, opening and managing every major retail account over a 14-year period, including Shoppers Drug Mart and Wal-Mart Canada. In fact, Nutravite was shortlisted for Wal-Mart “Pharmacy Vendor of the Year” twice during that period.
Additionally, I have developed and launched over 80 natural health products in Canada, the USA, and Hong Kong. One of these products Nutravite Joint Cream is a best seller on Amazon with over 500 reviews!
For the past 13 years I have been operating a successfully from home selling natural health products on-line and through distributors in the US and Hong Kong. The business is small but established, focussing only on products that have solid market traction. This allows me the time to pursue other opportunities and I had the pleasure of spending 3 years on contract as the EVP of a sucessful Natural Health Products distributor. Pivotting production to Canada to keep up with pandemic related demand, I also implemented a series of operational improvements such as thorough data mining to provide clarity on performance/trends of each SKU at store level as well as broker network performance/trends and implementing a state-of-the-art retail employee product training portal.
During the pandemic we had extraordinary growth with one of our brands and then quickly ran into supply chain issues. Farid was instrumental in helping us to rapidly shift all production to Canada which kept the product consistently in stock and resulted in unprecedented sales and profit growth.
N. Ruggiero
Marnic Group
Took Nutravite from start up to over $4M in annual sales (80% domestic |20% international). Many of our products were ranked in the top 5-30% of Nielsen categories.
Network development: Have built productive relationships with distributors in Canada, the US
Start up and growth
Have built productive relationships with distributors in Canada, the US and Hong Kong resulting in significant growth of branded products, accounting for 60% of revenues.
Network development
Conceived of and executed ongoing digital marketing programs through Amazon.com, Amazon.ca, Kardovite.com, and Jointcream.com, accounting for 40% of revenues.
Creative solutions
Well not really, but I have been interviewed on radio and podcast shows.
Radio personality
Accomplishments
Let's Talk
Farid is a joy to work with. He is an absolute encyclopedia of knowledge on the nutraceutical and natural health products business. In the time we worked together I learned so much. He is still on my speed dial for advice and support.”.
G. Edwards
CLM Health